SUSTAINABILITY
LESS TALK. MORE DOING.
Every brand says it cares about the planet. We'd rather show you what we actually do, from the factories we check in person to the trees our own team has planted by hand.
REAL PEOPLE, REAL WORK
5,000 trees and counting
Our team has planted more than 5,000 trees, all by hand, and we roll our sleeves up for beach cleans too. Doing it ourselves keeps us honest: it's hard to forget what sustainability means when you've spent the day with a spade.
It's all part of our longer-term goal of reaching Net Zero.
A second home for good furniture
When furniture comes back to us as a return or comes off display, plenty of companies would write it off. We don't. We donate it to charities across the country, so it helps furnish homes for people who need them and stays out of landfill.
Everyone deserves somewhere that feels like home. It's the least good furniture can do.
LOFT Renewal, our recycling hub
At our Manchester warehouse, LOFT Renewal is where waste gets sorted and processed properly, so materials are recycled, reused or passed on wherever possible. It's a big part of why 98% of our waste is kept out of landfill.