In China’s furniture market, it is a common problem for companies to face a lot of copyright issues which ultimately leads to the value of original design being under-appreciated. Zaozuo are a Beijing furniture and homeware company, founded in 2014 by Stanford graduates Shu Wei and Zishan Guan, and they are looking to combat this by bringing high quality design to China’s rapidly growing middle-class market.

Luca Nichetto, Italian designer and Zaozuo’s Art Director says that their company follows “The business model is that of an American [tech] start-up.” Using this innovative approach and following the approach to only make original designs and never copy, Zaozuo has seen great success, even being chosen by Beijing Design Week to represent a new generation of Chinese designers at Dubai Design Week.

The simplistic stylings of Zaozuo is what makes it so popular and it is evident that there is a heavy influence from furniture in the 1960s. Zaozuo work with over 40 top designers to bring unique pieces of furniture to the Chinese market. The Cofa, designed by Luca Nichetto is one of the most popular items within the company due to it’s sleek design. Every detail of this sofa has been carefully considered, with each straight edge purposefully measured so that it compliments the corresponding curves. The Cofa comes in three colours and three sizes. The largest costing around 77,800 THB ($2245).

Having previously retailed only online, Zaozuo have now opened their first physical store located in the Indigo shopping centre in Beijing’s Chaoyang district. Nichetto designed the interiors for the showroom to resemble a blank sheet of grid paper and said that“Chinese design brands were growing in confidence and could soon be exporting products to the west.”